Tag Archives: restaurant marketing
Holiday Restaurant Marketing To Start Right Now
It’s not too late to promote your restaurant for the upcoming holiday season- but almost. Get started immediately on letting people know what awesome and cool things you will be doing this holiday season to knock their socks off.
Wait- what do you mean you weren’t going to be doing anything special this year!
Not good. Let’s nix that plan and create a better plan.
First, come up with some unique takes on your menu items to offer that will get people talking about you. Second, do something unique to make your guests remember their visit.
Do you want them to talk about you, remember you and be sur to come back, with their friends, when the holidays are over? … Keep reading
Taking Control of Your Restaurant’s Online First Impression
I’ve covered numerous times in the past why it is absolutely critical that every website have a website. If you still aren’t clear, just reading the following article segment on all the places and ways a website can be found by your customers should be clue enough.
The main point of this article for me however is to demonstrate just how much more there is to do to make sure your website is working for you. Can it be found? Is the info found on various directories correct? Are the reviews good and do you need to post any follow-ups to offset negative comments? Are you being fairly described or are there things about your operation that are missing or … Keep reading
Smarter Than Groupon- Filling Restaurant Seats During Non Peak Times
This article is actually from awhile back and I haven’t checked to see how they are making out. What I do know is that Groupon has tanked (why do you think the insiders cashed out before the company even went public?) as I expected, and it will not be around long term as a restaurant marketing solution- not that it is much of one now while it is around!
On the other hand, the service described below sounds like it has a lot more promise. For one thing, it seems like something put together by people who understand restaurants rather than people who simply are trying to sell as many coupons as possible to whoever will buy. For another thing, … Keep reading
Eating at Your Own Restaurant: A Unique Marketing Idea
This is a good idea I haven’t seen spelled out before.
I wouldn’t do it every day but it is something you can put into practice a few times a week and use it to both get to know your customers as well as keep a better eye on your business and the quality of work coming from the kitchen and the servers.
It certainly can’t hurt and you have to eat anyway.
Many restaurant owners undoubtedly eat at their own restaurant often (sometimes more than once per day). They may eat at off-peak hours, in the kitchen, in the office, or some other location that is out of sight. I make a point of being highly visible when I … Keep reading
Everyone’s a Winner Restaurant Marketing Idea
This idea came from an article about something else but the idea for restaurant marketing was so good I simply repurposed it for that.
I know the situation- I’ve worked at places where one of the marketing ideas is the fishbowl of business cards- I’m sure you’ve seen it too and maybe even dropped in a card.
I’m also sure most places are like my place and like the one in the story- no winner was ever drawn. The business cards where never used for follow up marketing, either although that was supposed to be their real purpose.
But what if you turned the idea of one winner a week on it’s head and simply invited everyone who dropped a … Keep reading
Restaurant Christmas Marketing Ideas
Too soon to start thinking about restaurant marketing for Christmas when we haven’t even hit Halloween yet (which you should already have well in hand as far as your marketing and promotions go)? Maybe, maybe not.
Christmas can be a big profit driver if you do it right and the results of building holiday sales can spill over far into the new year if you do a great job of impressing existing and new customers of how great your restaurant is and how much they will want to come back again soon.
Do a little bit each week now so that when the holidays do roll around you are already completely ready to go for the end of the year … Keep reading
6 Restaurant Video Marketing Tips
Considering just about every handheld device these days can shoot video, there is no reason you can’t put together some quickies for your restaurant to make them part of your overall restaurant marketing efforts. There are lots of good reasons to do this, including the fact that people love video and anything that makes you stand out and memorable is a good thing.
I think a lot of people hold off on doing this because they feel like they are competing with the Hollywood movies and their expectations are way too high. That’s not the case at all. If you make it fun and interesting, it doesn’t have to be studio quality by a long shot.
Play around with some … Keep reading
Never Too Soon for Social Media Marketing for Bars and Restaurants
I tend to agree with this article. It is never too soon to start the marketing process for your new place. If you are working on starting a bar or launching a restaurant, you need to start your marketing early. Step one is identifying your market. And the step not far after that is making a connection to that market and letting them know you are coming really soon.
Get them excited and get the itching to be there when you open. If you can do that you can reach break even much faster, which means you need less cash to open in the first place. It’s a win-win, but only if you do it. Check our post for a … Keep reading
The Next Wave of Marketing for Bars & Restaurants
I am not sure that this (see the video story below) is going to be quite as big as the video suggests because most restaurants don’t have the ability to pull this kind of PR stunt the way Mortons did (and yes, I am quite sure they have a PR firm that monitors twitter for the company name and responds when they have an opportunity to make splash- this was NOT random luck!).
But, the point that restaurant marketing which touches people instead of simply blasting a message out in a coupon pack or on a billboard is on target- the return on investment is going to be much better.
I think the way to do it for smaller chains … Keep reading
Segmenting Your Restaurant Customers to Improve Your Marketing Results
Unless you are selling water in the middle of the Sahara Dessert, your customer profile isn’t “everyone”.
The first thing to realize in this exercise is that not all your customers are the same- very likely they will break down into several distinct groups.
To figure out exactly who your buyers are going to be, and put them into segments you can effectively market to, you need to understand how to analyze and separate your customers into their demographic profiles.
This is probably easier with an example. So suppose we are doing this for Joe’s Burgers- a restaurant near a touristy area of downtown San Diego. By watching similar businesses in the same area for a few days and maybe … Keep reading
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