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Successful Yelp Campaign Case Study

Yelp is huge in the restaurant world. If you have good reviews you are likely to be found be new people looking to try good restaurants in your area. If you have negative reviews- watch out- sales may be headed for a slowdown.

But you aren’t just a passive observer of what happens on Yelp or any other review site for that matter- you can and should work to make it work for you. The following is a case study on how one restaurant made use of Yelp to benefit their business. If you aren’t creative you can just copy what they did or if you are open to new ideas then come up with some of your own.

Either … Keep reading

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Restaurant Coupons & Special Promotions Help Bring In Sales

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books,  she specializes in travel, culture and education.

Restaurants rely on a steady stream of customers coming in and ordering meals. And in today’s economy, with more people being frugal and cutting back on entertainment expenses, restaurants are looking for ways to attract diners.

Some restaurants are trying new approaches to bring hungry customers through the front door by offering coupons and discounts on meals. Whether you’re offering a percentage off on a customer’s meal, or offering special promotions for new signature meals, you must be savvy in your advertising approach to … Keep reading

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Cheap & Effective E-mail Marketing for Restaurants

Using email marketing is one of the easiest, cheapest and most convenient ways to maintain your repeat business.

While it’s true that people aren’t as receptive to email as they once were- mostly because we all now get so much junk- it is still a very effective way to reach people.

And just like with regular mail- people will open and read mail they want to get- so you just have to make sure your restaurant is a place people want to be reminded to come back to eat at again and again!

The following article has some tips on how to do it and how often and so on. The most important thing you can do, however, is simply … Keep reading

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Restaurant Marketing: A Rifle, NOT A Shotgun

The problem with marketing that is easy is that it usually is not very effective. It’s easy to sign up for a monthly ad in the local coupon mailer- but how many of those come back and of the ones that do how many turn into regular customers?

It’s easy to sign up for Groupon- but how well did that work out for you? Probably not well.

It is harder to create a marketing plan that acknowledges exactly who your best customers are likely to be and the best way to reach them with the best offer. But that is how you are going to get your best return on investment and make a significant dent in your growth … Keep reading

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Proof Groupon-style Deals Stole $115M from Restaurants in 2011

Don’t do it. That’s all I have to say. And now the numbers bear it out- daily deal sites including the biggie- Groupon- are not helping people build great relationships with repeat customers- they are killing small businesses.

Not every time but it isn’t worth the risk because the odds are against you.

You are better off creating your own special coupons and doing your own marketing to actually build a loyal customer base and create new business. Here are some better restaurant marketing suggestions that will serve your business much better over the long haul than anything a daily deal site is going to bring you.

Visits to independent restaurants were down by 4% in 2011, but Groupon-like deals … Keep reading

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The Bible On Mobile Marketing- Short Cut for Busy Restaurant Owners?

City5I haven’t read this book yet so I can’t say if it lives up to the claim to be the bible for mobile marketing. But I do agree with the premise of the article touting it, which is that saying to someone “do mobile marketing” isn’t nearly specific enough to be helpful or doable.

What is needed is first, an understanding of the options, and then a plan for making the most of the subset of those choices that you pick to work on for your business. You can’t do them all and you don’t have the time or budget to try them all first to see which work.

Therefore, you need a way to cut to the heart of … Keep reading

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5 Restaurant Social Media Marketing Mistakes to Avoid

This seems like common sense but then as the old saying (approximately) goes, common sense isn’t nearly as common as the name would imply.

I think the problem is social media is way too easy to use and there is no visible cost to doing it so people don’t think it through like they would other marketing.

For example, no restaurant owner would pay to run an advertisement in the newspaper or on the radio that made a dumb joke, insulted customers, discussed religious views or took a political position. But doing it on Facebook or Twitter is so fast, easy and free that the normal thinking that goes into marketing doesn’t seem to apply.

Ah, but that’s where you … Keep reading

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SMS (Text Message) Restaurant Marketing Tips and Tricks

In the old days, about five years ago, restaurant marketing was hard enough. You still had to do all the old things, but you also had to market online and also deal with the fact that people were starting to post reviews online as well, and not all of them were good.

Oh for the old days when things were simple!

Now, you have all that, plus you need a mobile version of your website and you need to have a twitter account, a facebook page, join foursquare, get some videos on youtube, podcast something, monitor a million review sites, get to the top of Google places, check out some new thing called pinterest and still drop in on the … Keep reading

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Pinterest Restaurant Marketing Guide

Are you thinking what I’m thinking? Not another social media website to worry about! I hadn’t even heard of Pinterest until very recently but apparently there are already a gazillion members and if you aren’t on it you are way behind the times. Or not.

I am all for using social marketing to reach your current customer and find new customers. I am. But this stuff takes time to do and a lot of time to do well. Adding yet another outlet for it is a big commitment if you are going to make it work.

So is this new site worth your time? I am inclined to say no, not yet. But instead of my going by my biased … Keep reading

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Increase Restaurant Sales With Top Ten List

This is a smart little idea that you can use and is especially good for people who claim they don’t like to write.

We advocate making a list when you put together your restaurant business plan of the reasons for people to choose you over the competition but you can do more with the list than just stick it in your plan.

You can use it to help your staff learn more about your business and help pass it on to your customers.

You can also use lists in even more creative ways. How about inserting a top ten favorite dishes list in your menu to help upsell your customers? How about a ten healthiest list? Get creative and focus … Keep reading

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