Tag Archives: restaurant marketing
Pinterest Restaurant Marketing Guide
Are you thinking what I’m thinking? Not another social media website to worry about! I hadn’t even heard of Pinterest until very recently but apparently
there are already a gazillion members and if you aren’t on it you are way behind the times. Or not.
I am all for using social marketing to reach your current customer and find new customers. I am. But this stuff takes time to do and a lot of time to do well. Adding yet another outlet for it is a big commitment if you are going to make it work.
So is this new site worth your time? I am inclined to say no, not yet. But instead of my going by my biased … Keep reading
Increase Restaurant Sales With Top Ten List
This is a smart little idea that you can use and is especially good for people who claim they don’t like to write.
We advocate making a list when you put together your restaurant business plan of the reasons for people to choose you over the competition but you can do more with the list than just stick it in your plan.
You can use it to help your staff learn more about your business and help pass it on to your customers.
You can also use lists in even more creative ways. How about inserting a top ten favorite dishes list in your menu to help upsell your customers? How about a ten healthiest list? Get creative and focus … Keep reading
10 Must-Do Items to Explode Your Online Restaurant Marketing
Awesome article to start the new year on online marketing for your restaurant. If you are doing even half of these I’d be amazed and I’m afraid most people are only doing one or two of them and probably not as well as they should be.
If you need help with any of these items- contact us. We can help or recommend someone who can in most cases.
If you are still working on your restaurant business plan than by all means copy this page and make it part of your marketing plan by just inserting your name into each list item. Well, not quite, but almost.
These tips are serious gold for a restaurant owner or aspiring restaurant … Keep reading
Restaurant Marketing Trendsfor 2012
The end of the year always brings out these types of look forward and look back articles. Here is one with some interesting points for creating a restaurant business plan for the coming year.
1. Quest for survival.
The great redwoods are hundreds of years old and without a devastating forest fire these trees cannot release their seeds and would never have new growth. The redwood fire is a perfect analogy for today’s restaurant brands. The restaurant industry has been through a devastating forest fire all its own. There will be some restaurant brands that will never come back.
2. Reinventing your brand for today’s consumer — the new consumer mindset.
In case you haven’t noticed, there is a new … Keep reading
Boost Your Restaurant Traffic Without Discounts and Save Your Bottom Line
Although offering a discount or a big coupon seems like an easy way to get more business in the door, and you tell yourself it will work out because you’ll be adding new regulars, the truth is it is hardly ever a good strategy. The article below breaks it down in more detail and offers alternative suggestions.
One idea I’ve put forward before is that if you are going to offer a coupon or discount, make it on a non regular item or combo. What you don’t want is your regulars coming in, seeing the same thing they normally pay full price for on sale and then wondering why they ever paid so much for it. They may not go … Keep reading
6 Tips: Restaurant Social Media Marketing on Facebook
This article is pretty self explanatory.
The nice thing about using Facebook in your restaurant marketing is that the traffic is often cheaper and if you are doing it right a little paid traffic can turn into a lot of free traffic as people post about you to their friends. Give it a try and see how it goes.
If you do it right you can really hit the ball out of the park.
Here are some tips for using Facebook advertising in your restaurant marketing mix:
1) Decide what you want to achieve – Facebook ads can be used in a variety of ways. You can use them to attract more members to your Facebook page, to invite people … Keep reading
Holiday Restaurant Marketing To Start Right Now
It’s not too late to promote your restaurant for the upcoming holiday season- but almost. Get started immediately on letting people know what awesome and cool things you will be doing this holiday season to knock their socks off.
Wait- what do you mean you weren’t going to be doing anything special this year!
Not good. Let’s nix that plan and create a better plan.
First, come up with some unique takes on your menu items to offer that will get people talking about you. Second, do something unique to make your guests remember their visit.
Do you want them to talk about you, remember you and be sur to come back, with their friends, when the holidays are over? … Keep reading
Taking Control of Your Restaurant’s Online First Impression
I’ve covered numerous times in the past why it is absolutely critical that every website have a website. If you still aren’t clear, just reading the following article segment on all the places and ways a website can be found by your customers should be clue enough.
The main point of this article for me however is to demonstrate just how much more there is to do to make sure your website is working for you. Can it be found? Is the info found on various directories correct? Are the reviews good and do you need to post any follow-ups to offset negative comments? Are you being fairly described or are there things about your operation that are missing or … Keep reading
Smarter Than Groupon- Filling Restaurant Seats During Non Peak Times
This article is actually from awhile back and I haven’t checked to see how they are making out. What I do know is that Groupon has tanked (why do you think the insiders cashed out before the company even went public?) as I expected, and it will not be around long term as a restaurant marketing solution- not that it is much of one now while it is around!
On the other hand, the service described below sounds like it has a lot more promise. For one thing, it seems like something put together by people who understand restaurants rather than people who simply are trying to sell as many coupons as possible to whoever will buy. For another thing, … Keep reading
Eating at Your Own Restaurant: A Unique Marketing Idea
This is a good idea I haven’t seen spelled out before.
I wouldn’t do it every day but it is something you can put into practice a few times a week and use it to both get to know your customers as well as keep a better eye on your business and the quality of work coming from the kitchen and the servers.
It certainly can’t hurt and you have to eat anyway.
Many restaurant owners undoubtedly eat at their own restaurant often (sometimes more than once per day). They may eat at off-peak hours, in the kitchen, in the office, or some other location that is out of sight. I make a point of being highly visible when I … Keep reading
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