Tag Archives: restaurant marketing
Yelp is huge in the restaurant world. If you have good reviews you are likely to be found be new people looking to try good restaurants in your area. If you have negative reviews- watch out- sales may be headed for a slowdown.
But you aren’t just a passive observer of what happens on Yelp or any other review site for that matter- you can and should work to make it work for you. The following is a case study on how one restaurant made use of Yelp to benefit their business. If you aren’t creative you can just copy what they did or if you are open to new ideas then come up with some of your own.
Either … Keep reading
The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.
Restaurants rely on a steady stream of customers coming in and ordering meals. And in today’s economy, with more people being frugal and cutting back on entertainment expenses, restaurants are looking for ways to attract diners.
Some restaurants are trying new approaches to bring hungry customers through the front door by offering coupons and discounts on meals. Whether you’re offering a percentage off on a customer’s meal, or offering special promotions for new signature meals, you must be savvy in your advertising approach to … Keep reading
While it’s true that people aren’t as receptive to email as they once were- mostly because we all now get so much junk- it is still a very effective way to reach people.
And just like with regular mail- people will open and read mail they want to get- so you just have to make sure your restaurant is a place people want to be reminded to come back to eat at again and again!
The following article has some tips on how to do it and how often and so on. The most important thing you can do, however, is simply … Keep reading
The problem with marketing that is easy is that it usually is not very effective. It’s easy to sign up for a monthly ad in the local coupon mailer- but how many of those come back and of the ones that do how many turn into regular customers?
It’s easy to sign up for Groupon- but how well did that work out for you? Probably not well.
It is harder to create a marketing plan that acknowledges exactly who your best customers are likely to be and the best way to reach them with the best offer. But that is how you are going to get your best return on investment and make a significant dent in your growth … Keep reading
Don’t do it. That’s all I have to say. And now the numbers bear it out- daily deal sites including the biggie- Groupon- are not helping people build great relationships with repeat customers- they are killing small businesses.
Not every time but it isn’t worth the risk because the odds are against you.
You are better off creating your own special coupons and doing your own marketing to actually build a loyal customer base and create new business. Here are some better restaurant marketing suggestions that will serve your business much better over the long haul than anything a daily deal site is going to bring you.
Visits to independent restaurants were down by 4% in 2011, but Groupon-like deals … Keep reading
We advocate making a list when you put together your restaurant business plan of the reasons for people to choose you over the competition but you can do more with the list than just stick it in your plan.
You can use it to help your staff learn more about your business and help pass it on to your customers.
You can also use lists in even more creative ways. How about inserting a top ten favorite dishes list in your menu to help upsell your customers? How about a ten healthiest list? Get creative and focus … Keep reading