I tend to agree with this article. It is never too soon to start the marketing process for your new place. If you are working on starting a bar or launching a restaurant, you need to start your marketing early. Step one is identifying your market. And the step not far after that is making a connection to that market and letting them know you are coming really soon.
Get them excited and get the itching to be there when you open. If you can do that you can reach break even much faster, which means you need less cash to open in the first place. It’s a win-win, but only if you do it. Check our post for a complete opening a restaurant checklist which will work just as well with your bar business plans.
It may seem to be low on the priority list as you are wrangling vendors and eying budget, but this a critical time for the social media component of your marketing strategy. Getting your business linked to the major social media platforms – Facebook and Twitter – provides an opportunity for potential customers to feel as if they’re a part of this process. That kind of connection will naturally lead them to become invested in your efforts and you could eventually find them among the first people in the door when you open.
Don’t be afraid to ask for help when it comes to hours, menu or even design. The biggest decisions will obviously be decided by your vision and your budget, but giving your potential customers input when it comes to more minor aspects has benefit. At the end of the day these are the people you’ll be expecting to make the purchases; why not ask them what they want?
Use the time building up to the launch to share photos of the construction, menu items, new hires, etc. Get your soon-to-be customers bought into your business, not just as customers but as friends and people who are going to make your business great once you open your doors.
Once you have a launch date in mind, start a countdown. 14 days out, share 14 great things about the new business. 13 days out, mention that 13 is unlucky for some, but lucky for you because we open in 13 days etc…..
Above all, use this opportunity the right way to build anticipation and excitement. By the time you open your doors, you’ll have customers lined up outside the door with their friends in tow, already familiar with your business and ready to spend their hard earned cash. What could be better than that?
Quoted Article Source Link: FobBoh