Here is a great low-cost restaurant marketing idea that anyone who can place and very likely have some good success with if they put it into action.
There is a website called Zillow.com that offers real estate information including finding the exact addresses of homes that have been sold recently.
the idea is to do a search on this website every month or two and get the addresses of all the homes that have been sold recently and sent to each address personalized invitation to come and visit your restaurant as a way to welcome them to the neighborhood. You can choose to include whatever discount, coupon or special offer you would like and this, plus the fact that it is a hand addressed envelope and a personalized invitation should result in very high response rate.
The whole exercise should only take you between 30 minutes and an hour depending on how many addresses there are in your area and how fancy you make each invitation. Beyond the cost of stationary and postage there’s nothing else to spend and if you can manage to mail 50 of them every other month and half of the imitations eventually become customers then at the end of a years time you can add as many as 300 new households as regular customers.
Considering the cost of the marketing and the time involved this is a no-brainer if you are going to open a restaurant at you should definitely make this part of your restaurant business plan.
Quoted Article Source Link: Marketing Ideas
