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Category Archives: Restaurant Business

3 Technologies Changing The Restaurant Industry

restaurant-techThe more you understand how technology has influenced the restaurant industry, the better equipped you are to keep pace with changing trends and leverage the tools that will help your restaurant remain reputable. Here are three technologies that are changing the restaurant industry, and how to incorporate them into your business.

Restaurant POS systems. A restaurant POS system allows you to accept credit, debit cards and cash to give customers payment flexibility, but the technology is much more than an alternative to a cash register. Used correctly, restaurant POS systems can help you gain efficiency in front- and back-of-house processes; reduce waste associated with errors in meal preparation and ingredient spoilage; and design strategic promotions to help you sell the … Keep reading

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4 Tips About Choosing Music for Your Restaurant

There are many companies that offer music for business use, and they can even help create playlists that positively impact your restaurant. However, if you’d like to create this playlist yourself, here are some tips for building the perfect music for your restaurant.

1. Choose the Right Genre
It’s important to choose a genre that reflects the style of your restaurant. Choose something that resonates with your costumers or the customers that you are trying to attract. For example, one study showed the outcome of switching the playlist from pop music to classical music in a high-class restaurant. This change resulted in a 40% increase in sales. The classical music increased the perceived level of sophistication in the restaurant, … Keep reading

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How to Increase Restaurant Customer Loyalty

The following article is a guest post from Marvin Doerfler. Marvin has been designing and producing menus for upscale restaurants and hotels for over 40 years. He now offers the same creative products on a non-exclusive basis through his website The Menu Shoppe.

Everyone has that one restaurant they just keep going back to time anrestaurant_loyaltyd time again. Whether it’s because of the food, the service, or some other secret ingredient, continued patronage is customer loyalty in action. Restaurant owners and managers need to ask themselves, is this happening at your restaurant?

Attracting new customers can be expensive. If you already have a high customer acquisition cost, it’s even more important that you focus on the customers … Keep reading

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A Restaurant’s Guide to Lowering Customer Acquisition Cost

busy restaurantThe success of a restaurant can really be determined by just a few key metrics, among these metric is the customer acquisition cost (CAC). This calculation conveys how much your company spends on acquiring new customers given its diversified spending towards marketing channels. In its most basic form, it is very simple to calculate, which may be done by totaling your company’s marketing expenditures by how many new customers that you receive. There are many more complicated methods of calculating it, as communicated in this post, but a basic online calculator will walk your through the process.

As a restaurateur, it is likely that this metric has always been at the top of your mind. You search for new … Keep reading

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Packing and Shipping Your Own Perishables

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

Shipping electronics and other fragile items is a hassle on its own, but shipping perishable items comes with a whole new level of concerns. Not only do you have to worry about protecting items from damage, you also have to protect food items from spoiling during the trip.

Small-business owners who don’t have much — or any — experience shipping perishable food items should be fully aware of the best packing and shipping methods to avoid wasted time and money from spoiled products. Following … Keep reading

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Be the Place to Dine: Creating Great Atmosphere in Your Restaurant

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

An old joke says, “Did you hear about the restaurant on the moon? It’s got great food, but no atmosphere.”

For many people, both a restaurant’s food and its atmosphere go hand in hand and have equal value in what they look for when they go out to eat. Creating a comfortable and pleasant environment is crucial, as it will also play a factor in whether people choose to come back for a return visit or recommend it to friends.

Here we’ll examine the … Keep reading

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Creating a More Efficient Restaurant

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

No one has to tell you that your restaurant requires impeccable organization to remain operational. Restaurant organization isn’t a matter of personal preference—it’s an absolute necessity since you’re juggling a number of tasks; all of which can be screwed up if certain things aren’t in their rightful place — receipts, recipes, cooking utensils and more. From bookkeeping to burger flipping, everything you need to do your job needs to be easily available.

However, keeping your restaurant in tip-top shape is a little easier preached … Keep reading

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Water and the Quality of your Cuisine

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

Leaders in the restaurant industry know that the strength of an entrée depends on the quality of its ingredients. A fresh piece of salmon, for example, is going to taste considerably better than frozen fish.

If you use top-notch ingredients, but the food coming out of your kitchen tastes “off,” the problem could be lie within one of the most basic ingredients: water. Read on to learn how water quality could be affecting the flavor of your food.

Hard water in the kitchen

Hard … Keep reading

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How Your Restaurant’s Restroom Can Fit Experience

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

Setting up your new restaurant is like writing a novel. You pick a strong and memorable name, you craft a story with dishes that will have people talking and craving more, and you create an escape for your customers to savor.

While you’re probably focused on developing that kitchen of your dreams to whip up gourmet masterpieces, it’s important to remember all of the little details of the space work together to tell the ultimate story. And one of those detailed-filled areas comes with … Keep reading

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5 Cleaning Chemicals Restaurant Owners Should Have


The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

As a restaurant owner, you understand the importance of having a clean restaurant. Whether the kitchen is starting to look a little grimy or the dining room floors are in need of a nice once-over, you want to be prepared for any cleaning situation. This blog presents five essential cleaning chemicals you should always have on hand.

  1. Simple Green Degreaser

Degreaser is one of the most important chemicals to have in the restaurant. Chances are your kitchen sees a lot of grease and oil. … Keep reading

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