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Monthly Archives: November 2015

A Restaurant’s Guide to Lowering Customer Acquisition Cost

busy restaurantThe success of a restaurant can really be determined by just a few key metrics, among these metric is the customer acquisition cost (CAC). This calculation conveys how much your company spends on acquiring new customers given its diversified spending towards marketing channels. In its most basic form, it is very simple to calculate, which may be done by totaling your company’s marketing expenditures by how many new customers that you receive. There are many more complicated methods of calculating it, as communicated in this post, but a basic online calculator will walk your through the process.

As a restaurateur, it is likely that this metric has always been at the top of your mind. You search for new … Keep reading

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