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Monthly Archives: August 2012

Creating the Optimal Environment with Lighting

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

No one likes to go to a restaurant with terrible decor, bad music and awful lighting. What do all of these things make? Atmosphere. The best restaurants are the ones that have a great atmosphere. Someplace that makes us feel like we are at home, or makes us feel romantic or makes us feel fun. Atmosphere is all about emotion, and a good or bad feeling can go a long way toward making or breaking the dining experience for your customers.

As far as … Keep reading

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Starting with a Restaurant Incubator

Many would-be restaurant entrepreneurs assume that they either have to get the restaurant they want from the beginning or give up the dream altogether. But that is overlooking an important and in many ways even better option for getting into the food business- start with something smaller.

You could start with a food cart, a stall at the local farmers market or a food truck, just to name a few. These are still business options that will let you try out your menu and concept but with a lower initial investment, less risk and less commitment in the beginning- which is the best time to start smaller and not overwhelm yourself.

And in some cases you might be happy not … Keep reading

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Creating an Optimal and Healthy Atmosphere

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

When it comes to dining in restaurants, food quality is important, but the experience can’t be ignored. Patrons may be looking for a good meal, but they may be out celebrating a special occasion or spending time with friends and family. But whatever the case, they want to be at ease.

A lack of cleanliness can quickly unravel the experience for customers, causing them to feel cautious about the quality of food they’re eating and distracting from what should be a pleasant time. Restaurateurs … Keep reading

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Energize your eatery with live music

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

Image courtesy of Context Travel

One of the best ways to add value to your establishment and bring in new customers is to book live performers to come in and play on a regular basis. Your restaurant or lounge will gain popularity and become more profitable in the long run. As you’re getting set to launch live performances, there are some things you need to know about managing musicians’ appearances.

Create a stage

If you’re going to have performers, you’ll need a stage. Consider … Keep reading

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