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Monthly Archives: July 2012

Yes, Restaurants Can Go Paperless!

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books, she specializes in travel, culture and education.

As a business owner, you know how important it is to keep track of every little detail relating to your business. When it comes to owning a restaurant, this can be quite a daunting task. Not only do you have customer receipts, credit card slips and inventory to manage, but you also have more supplies than many other businesses, as well as health department records and compliance documents to track. Over the years, this adds up to quite a bit of paperwork.

One way … Keep reading

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Successful Yelp Campaign Case Study

Yelp is huge in the restaurant world. If you have good reviews you are likely to be found be new people looking to try good restaurants in your area. If you have negative reviews- watch out- sales may be headed for a slowdown.

But you aren’t just a passive observer of what happens on Yelp or any other review site for that matter- you can and should work to make it work for you. The following is a case study on how one restaurant made use of Yelp to benefit their business. If you aren’t creative you can just copy what they did or if you are open to new ideas then come up with some of your own.

Either … Keep reading

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Restaurant Coupons & Special Promotions Help Bring In Sales

The following article is a guest post from Felicia Baratz-Savage who is a writer and graphic artist living in Indianapolis, IN. As a contributor for Cooks & Travel Books,  she specializes in travel, culture and education.

Restaurants rely on a steady stream of customers coming in and ordering meals. And in today’s economy, with more people being frugal and cutting back on entertainment expenses, restaurants are looking for ways to attract diners.

Some restaurants are trying new approaches to bring hungry customers through the front door by offering coupons and discounts on meals. Whether you’re offering a percentage off on a customer’s meal, or offering special promotions for new signature meals, you must be savvy in your advertising approach to … Keep reading

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