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Monthly Archives: December 2011

Restaurant Marketing Trendsfor 2012

The end of the year always brings out these types of look forward and look back articles. Here is one with some interesting points for creating a restaurant business plan for the coming year.

1. Quest for survival.

The great redwoods are hundreds of years old and without a devastating forest fire these trees cannot release their seeds and would never have new growth. The redwood fire is a perfect analogy for today’s restaurant brands. The restaurant industry has been through a devastating forest fire all its own. There will be some restaurant brands that will never come back.

2. Reinventing your brand for today’s consumer — the new consumer mindset.

In case you haven’t noticed, there is a new … Keep reading

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Boost Your Restaurant Traffic Without Discounts and Save Your Bottom Line

Although offering a discount or a big coupon seems like an easy way to get more business in the door, and you tell yourself it will work out because you’ll be adding new regulars, the truth is it is hardly ever a good strategy. The article below breaks it down in more detail and offers alternative suggestions.

One idea I’ve put forward before is that if you are going to offer a coupon or discount, make it on a non regular item or combo. What you don’t want is your regulars coming in, seeing the same thing they normally pay full price for on sale and then wondering why they ever paid so much for it. They may not go … Keep reading

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Give Yourself a Performance Review

opening a restaurant checklistAwesome article and a great idea. Very few small business owners do this but they should. If you have a restaurant business plan for a place that is currently operating and you hope to actually achieve your plan goals you should do this right now.

If you are working on opening a restaurant then it still isn’t too soon to sit yourself down and review your progress to date. Have you gotten as far as you wanted? If not, why not?

Brutal honesty is the best policy- take stock and change what needs to be changed so you can have an even better 2012.

When was the last time you had a performance appraisal?

I realize one of the benefits … Keep reading

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Study- Internet Top Source For Local Restaurant Info

Still not gotten around to setting up that website? Still think it doesn’t really matter and people will find you anyway?

Uh, oh. More and more people are not thinking the way you do and they are looking online to find new places to eat, reviews of places to eat and locations and recommendations on places to eat. If you are not there, you are going to be passed by and the more time goes by the more you are going to be passed by.

The cost is low and the need is there. Get your restaurant website (and Facebook page) started now before you don’t need one because you are no longer in business!

A new Pew Study has … Keep reading

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6 Tips: Restaurant Social Media Marketing on Facebook

This article is pretty self explanatory.

The nice thing about using Facebook in your restaurant marketing is that the traffic is often cheaper and if you are doing it right a little paid traffic can turn into a lot of free traffic as people post about you to their friends. Give it a try and see how it goes.

If you do it right you can really hit the ball out of the park.

Here are some tips for using Facebook advertising in your restaurant marketing mix:

1) Decide what you want to achieve – Facebook ads can be used in a variety of ways. You can use them to attract more members to your Facebook page, to invite people … Keep reading

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Restaurant Breakfasts Gaining in Popularity, Adding Profits to Restaurant Sales

Breakfast may be the most important meal of the day- and not just for your health. Breakfast sales are up and if you have what customers want- good food, fast service, fair prices- then you are right in the sweet spot.

If you are working on a concept where breakfast is on the table in your restaurant business plans then you should keep it there. If you aren’t sure or you don’t currently have a breakfast menu worked out you may want to rethink that decision.

I’ve covered before how adding breakfast can really jump up your profits. Offering breakfast lets you make the most of your space, contributes additional revenue toward paying off your fixed costs and is generally … Keep reading

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Single Item Restaurant Concepts- Meatballs

I’ve talked about one item restaurant menus in the past and discussed the pros and cons. Most of the time I like the idea if you are in the right market space for it and your one item has broad enough appeal.

If it is part of your restaurant business plan and you think you can make it work I’d say go for it. You get extra free press just for trying the one item concept and that alone may be enough to push your concept over the edge into success.

The new trend in this space is meatballs. It works, because there are a million variations you can spin out of it and still keep it on target with … Keep reading

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You Don’t Need a Restaurant Recovery to Be Successful

Yes, sales have not been growing like everyone hoped and 2011 was not the year of recovery we all wanted. But there is a big but coming here you need to pay attention to if you want to understand how to position yourself and build a restaurant business plan that works.

Here it is: “Even with traffic stagnant for most of this year, there were still 61 billion visits made to U.S. restaurants for the year ending September.”

Did you see that? 61 billion. OK, not every restaurant is going to thrive but I am also sure you don’t need anywhere close to the whole 61 billion to come into your place to pay your bills and make some money.… Keep reading

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Pricing Healthy Restaurant Meals

How much is a healthy option worth to a restaurant patron? The same as the unhealthy option as it turns out. At least for the older generation and for people eating at more upscale locations. The youths and the people eating junk food are a little more understanding about having to shell out more for healthier fare.

So what does this mean for your concept? It means that just because you are going out of your way to create a health conscious menu using better and more expensive ingredients doesn’t mean you can easily get away with charging higher prices. You should also realize that although lots of people say they want healthier foods in surveys they go out and … Keep reading

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Holiday Restaurant Marketing To Start Right Now

It’s not too late to promote your restaurant for the upcoming holiday season- but almost. Get started immediately on letting people know what awesome and cool things you will be doing this holiday season to knock their socks off.

Wait- what do you mean you weren’t going to be doing anything special this year!

Not good. Let’s nix that plan and create a better plan.

First, come up with some unique takes on your menu items to offer that will get people talking about you. Second, do something unique to make your guests remember their visit.

Do you want them to talk about you, remember you and be sur to come back, with their friends, when the holidays are over? … Keep reading

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