Monthly Archives: December 2011
The end of the year always brings out these types of look forward and look back articles. Here is one with some interesting points for creating a restaurant business plan for the coming year.
1. Quest for survival.
The great redwoods are hundreds of years old and without a devastating forest fire these trees cannot release their seeds and would never have new growth. The redwood fire is a perfect analogy for today’s restaurant brands. The restaurant industry has been through a devastating forest fire all its own. There will be some restaurant brands that will never come back.
2. Reinventing your brand for today’s consumer — the new consumer mindset.
In case you haven’t noticed, there is a new … Keep reading
Although offering a discount or a big coupon seems like an easy way to get more business in the door, and you tell yourself it will work out because you’ll be adding new regulars, the truth is it is hardly ever a good strategy. The article below breaks it down in more detail and offers alternative suggestions.
One idea I’ve put forward before is that if you are going to offer a coupon or discount, make it on a non regular item or combo. What you don’t want is your regulars coming in, seeing the same thing they normally pay full price for on sale and then wondering why they ever paid so much for it. They may not go … Keep reading
Awesome article and a great idea. Very few small business owners do this but they should. If you have a restaurant business plan for a place that is currently operating and you hope to actually achieve your plan goals you should do this right now.
If you are working on opening a restaurant then it still isn’t too soon to sit yourself down and review your progress to date. Have you gotten as far as you wanted? If not, why not?
Brutal honesty is the best policy- take stock and change what needs to be changed so you can have an even better 2012.
When was the last time you had a performance appraisal?
I realize one of the benefits … Keep reading
Still not gotten around to setting up that website? Still think it doesn’t really matter and people will find you anyway?
Uh, oh. More and more people are not thinking the way you do and they are looking online to find new places to eat, reviews of places to eat and locations and recommendations on places to eat. If you are not there, you are going to be passed by and the more time goes by the more you are going to be passed by.
The cost is low and the need is there. Get your restaurant website (and Facebook page) started now before you don’t need one because you are no longer in business!
A new Pew Study has … Keep reading
Yes, sales have not been growing like everyone hoped and 2011 was not the year of recovery we all wanted. But there is a big but coming here you need to pay attention to if you want to understand how to position yourself and build a restaurant business plan that works.
Here it is: “Even with traffic stagnant for most of this year, there were still 61 billion visits made to U.S. restaurants for the year ending September.”
Did you see that? 61 billion. OK, not every restaurant is going to thrive but I am also sure you don’t need anywhere close to the whole 61 billion to come into your place to pay your bills and make some money.… Keep reading
It’s not too late to promote your restaurant for the upcoming holiday season- but almost. Get started immediately on letting people know what awesome and cool things you will be doing this holiday season to knock their socks off.
Wait- what do you mean you weren’t going to be doing anything special this year!
Not good. Let’s nix that plan and create a better plan.
First, come up with some unique takes on your menu items to offer that will get people talking about you. Second, do something unique to make your guests remember their visit.
Do you want them to talk about you, remember you and be sur to come back, with their friends, when the holidays are over? … Keep reading