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Monthly Archives: August 2011

Never Too Soon for Social Media Marketing for Bars and Restaurants

I tend to agree with this article. It is never too soon to start the marketing process for your new place. If you are working on starting a bar or launching a restaurant, you need to start your marketing early. Step one is identifying your market. And the step not far after that is making  a connection to that market and letting them know you are coming really soon.

Get them excited and get the itching to be there when you open. If you can do that you can reach break even much faster, which means you need less cash to open in the first place. It’s a win-win, but only if you do it. Check our post for a … Keep reading

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Why Restaurant Value Beats Cheap Prices Every Time

The following story is a very good example of two important principles in the restaurant business you need to pay attention to if you want to be successful. Here they are:

  • Don’t compete on price alone- it is a losing proposition
  • People will choose the best value over the lowest price more often than not

Let’s look at these points for a second, although they are pretty self explanatory.

The first is that by just having a lower price you don’t have enough of a differentiation to make your business succeed. For one thing, it is easy for your competition to lower their prices and it is also easy for a new business to come along and undercut you. If … Keep reading

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10 Ways To Make Your Restaurant More Profitable

This article has lots of good ideas, a few OK ideas and some I don’t agree with. I’ll add my comments to their ideas to give you another perspective and then you will have the best of both worlds- or at least twice as many opinions to sort through! 🙂

1. Reduce Food Costs With A Descending Dollar Report

A Descending Dollar Report is a fancy way of saying “Find the 10 food items you spend the most money on every month.”  Once you know what those 10 items are, start looking for ways to cut your costs on each one.

Talk to your distributors and see if you can find a similar or even better product that’s less expensive.  … Keep reading

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Starting a Restaurant Checklist

starting a restaurant checklistFor our most complete and detailed post on the topic please go to our opening a restaurant checklist.

For an actual detailed and step by step plan to follow for planning your restaurant, creating a business plan, crating restaurant financials, raising the money you need and actually opening a profitable restaurant then you need to check out our complete Restaurant Success Kit.

Starting a Restaurant Checklist Steps

Your checklist for starting a restaurant is really just a list of things you need to do broken down into small, manageable chunks that you won’t feel overwhelmed by or like you will never be able to get through.

Now that you have made up your mind to open a restaurant … Keep reading

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Success- Restaurants That Are Exploding Despite Economy

 

The business world seems to have been mostly doom and gloom the last several years and in particular for restaurants.

But that isn’t the case everywhere and for all concepts. We did an article before on a restaurant success story built in the middle of this recession- the worst in decades- and now here is the Inc 500 list out with a whole slew of restaurants that grew- a lot- from 2007 to 2010.

The point is, with a good concept and good execution, it doesn’t matter what the macro environment is doing- you will be able to grow and succeed.  With a poor concept, you’re going to have a tough time in even the best of times and … Keep reading

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The Next Wave of Marketing for Bars & Restaurants

I am not sure that this (see the video story below) is going to be quite as big as the video suggests because most restaurants don’t have the ability to pull this kind of PR stunt the way Mortons did (and yes, I am quite sure they have a PR firm that monitors twitter for the company name and responds when they have an opportunity to make splash- this was NOT random luck!).

But, the point that restaurant marketing which touches people instead of simply blasting a message out in a coupon pack or on a billboard is on target- the return on investment is going to be much better.

I think the way to do it for smaller chains … Keep reading

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Are iPads Really Replacing Restaurant Menus?

I am not sure I would say “ipads are replacing menus” just yet seeing as there are hundreds of thousands of restaurants and only, maybe, a few score of places use ipads in lieu of a traditional menu. That isn’t to say, however, that there is a trend here to take note of and consider seriously. After all, craigslist didn’t put newspaper classifieds out of business overnight, but it did eventually.

If you are working on a restaurant business plan and using an ipad as part of that, either handled by the servers or handled by the guests themselves makes sense, then by all means do it. As you can see from the article below, there are lots of ways … Keep reading

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How to Open a Restaurant- Everything You Want to Know

how to open a restaurantLots of people have the dream to open their own restaurant but the question of how to open a restaurant and actually fulfill that dream can seem daunting. The fact is however that it doesn’t have to be overwhelming and just like any big task a few break it down into simple steps virtually anyone can do it.

Literally tens of thousands of restaurants are opened every single year in this country and countless more around the world. If all of these people can do it then clearly it isn’t as hard as it might seem at first.

As a restaurant consultant the issue of how to open a restaurant is one I deal with every single day. If you … Keep reading

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What Licenses Do I Need to Open a Restaurant?

what licenses do i need to open a restaurantIf you have recently decided to enter the restaurant industry then you likely have a number of questions in mind, such as: What steps to open a restaurant do I need to take?  How much money do I need to open a restaurant? Where is the best location?

And the topic of this post, what licenses do I need to open a restaurant?

The answer to these questions and others similar to them lies in knowing the industry in detail. Knowing the industry in and out will help you know what decisions and plans you need to make before the restaurant is operational.

When the question of licenses and permits arise, there are quite a few of them … Keep reading

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Steps to Open a Restaurant

steps to open a restaurantFor a complete rundown on what it takes and the order to do things, check out our opening a restaurant checklist which will give you the nitty gritty details you will need to cover to open.

Here is a basic breakdown of the steps to open a restaurant you will need to cover:

Keep reading
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