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Monthly Archives: July 2011

Restaurant Website Mistakes

Your restaurant must have a website, period. But just having a website is not enough. There are some basic things it should do, like be easy to read and navigate, provide the key info people want (hours, address, menu) in obvious places and be quick loading and easy to find in the search engines. There are also plenty of things it shouldn’t do, which are covered in this neat list of 8 website no-nos that you don’t want to screw up.

The biggest turn off for me from the list below is poor food photography- it is bad in menus and bad on websites- if you can’t get good pictures of your food then don’t put ANY pictures of … Keep reading

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Keeping Your Restaurant Concept Simple Is The Secret to Success

This is a great article with great advice. I’ve hit on the same concept before- keep your restaurant simple and the profits will follow but this article touches on some more specifics and really highlights the reasoning behind it. It is easy to come up with more things to add and you often feel like you will be leaving something or someone out if you cut too much but in reality cutting is the way to go and simple is the best approach.

Problem: high failure rates for restaurants. Yes they’re exaggerated, but they’re still high. According to recent studies from Cornell and Ohio State universities, 59-60% of restaurants fail within the first three years. As many as 75% may … Keep reading

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Benefits of Using a Payroll Service for Your Restaurant

Avoid the headache and liability of managing payroll with a low cost automated payroll service.

Whether you need a payroll service or not in your new business depends on a few important variables. In general, the service is not very expensive, and does usually provide a fair amount of time savings and the removal of a certain amount of headaches. If you are on a very tight budget, you can avoid the expense in the beginning, as there is no point in spending more than you can afford on business services.

If you have employees that you decide to pay them in cash, or they will qualify to work as independent contractors, then a payroll service may be of less … Keep reading

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Questions to Ask About a Restaurant Business for Sale

How do you know which restaurant business for sale is for you? By asking them all the same set of screening questions, to make sure it is something worth more of your time.

Here are twenty key questions to uncover the hidden gems among the piles of garbage waiting out their for you to invest in with your hard earned money and hopes and dreams.

  1. Why are you selling?
  2. What kind of marketing have you been doing?
  3. How many of your customers know you personally and depend on their relationship with you?
  4. What thing(s), if they happened, would ruin the business?
  5. Who are your competitors and why do you lose business to them?
  6. Which, if any, of your employees are
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Writing a Restaurant Mission Statement

Writing a restaurant mission statement should take you under a minute. But if it doesn’t, or if yours just doesn’t sound quite right, here is what you need to do.

  1. Make a list of all the things your business does for its customers, employees and community
  2. Make a separate list of the specific, measurable goals you want the business to achieve
  3. Narrow down the list of things you do to the ones that are most important and which you want to be the core strengths of your business
  4. Relate those top things to the goals you want the business to achieve
  5. Write a one sentence line that expresses the core of your business and the goals it will achieve
  6. Read
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Segmenting Your Restaurant Customers to Improve Your Marketing Results

Unless you are selling water in the middle of the Sahara Dessert, your customer profile isn’t “everyone”.

The first thing to realize in this exercise is that not all your customers are the same- very likely they will break down into several distinct groups.

To figure out exactly who your buyers are going to be, and put them into segments you can effectively market to, you need to understand how to analyze and separate your customers into their demographic profiles.

This is probably easier with an example. So suppose we are doing this for Joe’s Burgers- a restaurant near a touristy area of downtown San Diego. By watching similar businesses in the same area for a few days and maybe … Keep reading

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Researching Your Restaurant Competition

One of the key steps in your restaurant business plan is to understand your market, which is largely based on researching the competition to see who is out there and figure out the best way to capture your share of the market they are currently serving.

Here are the steps:

1) Figure out the range of how much your customer is going to spend, on average, in your business. (For example, the average range might be $2.50 to $6.50 for a typical fast food customer)

2) Figure out where most of your customers are going to be coming from- how far away will somebody reasonably drive to get to your business- be realistic.

3) Imagine your business is the point … Keep reading

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What You Need to Start a Restaurant

This questions comes up all the time in various formats and while there is a long answer, sometimes a short answer can be helpful, too. So in order to find out exactly what you need to start a restaurant, check this list:

That’s it! Of course, some people start with even less- no plan, usually, but that very often leads to the business failing and while restaurants do fail they don’t fail nearly as often as people think and in fact most of the … Keep reading

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