Monthly Archives: July 2011
Your restaurant must have a website, period. But just having a website is not enough. There are some basic things it should do, like be easy to read and navigate, provide the key info people want (hours, address, menu) in obvious places and be quick loading and easy to find in the search engines. There are also plenty of things it shouldn’t do, which are covered in this neat list of 8 website no-nos that you don’t want to screw up.
The biggest turn off for me from the list below is poor food photography- it is bad in menus and bad on websites- if you can’t get good pictures of your food then don’t put ANY pictures of … Keep reading
Writing a restaurant mission statement should take you under a minute. But if it doesn’t, or if yours just doesn’t sound quite right, here is what you need to do.
- Make a list of all the things your business does for its customers, employees and community
- Make a separate list of the specific, measurable goals you want the business to achieve
- Narrow down the list of things you do to the ones that are most important and which you want to be the core strengths of your business
- Relate those top things to the goals you want the business to achieve
- Write a one sentence line that expresses the core of your business and the goals it will achieve
The first thing to realize in this exercise is that not all your customers are the same- very likely they will break down into several distinct groups.
To figure out exactly who your buyers are going to be, and put them into segments you can effectively market to, you need to understand how to analyze and separate your customers into their demographic profiles.
This is probably easier with an example. So suppose we are doing this for Joe’s Burgers- a restaurant near a touristy area of downtown San Diego. By watching similar businesses in the same area for a few days and maybe … Keep reading
One of the key steps in your restaurant business plan is to understand your market, which is largely based on researching the competition to see who is out there and figure out the best way to capture your share of the market they are currently serving.
Here are the steps:
1) Figure out the range of how much your customer is going to spend, on average, in your business. (For example, the average range might be $2.50 to $6.50 for a typical fast food customer)
2) Figure out where most of your customers are going to be coming from- how far away will somebody reasonably drive to get to your business- be realistic.
3) Imagine your business is the point … Keep reading
This questions comes up all the time in various formats and while there is a long answer, sometimes a short answer can be helpful, too. So in order to find out exactly what you need to start a restaurant, check this list:
- The persistence to see the project through (most important point!)
- A restaurant business plan
- A restaurant financial plan
- The ability to fund the project- either with your own funds or by raising money from other sources
That’s it! Of course, some people start with even less- no plan, usually, but that very often leads to the business failing and while restaurants do fail they don’t fail nearly as often as people think and in fact most of the … Keep reading