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Monthly Archives: March 2011

Planning Proper Restaurant Security

Almost every day I see a story in my news feed about a restaurant getting robbed. Although it isn’t very pleasant to think about you do need to realize that you need to give some thought to your restaurant security and the safety of your employees and your business.

The robbery described below is a common way that it happens and is one that can be prevented. In working on your restaurant business plan, if you are using ours, it already has a pre-written section on security you can just copy and paste and then make sure you actually implement. If you are doing your own or using something else then make sure you think through what you are … Keep reading

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Simple Restaurant Business Plan

Writing a simple restaurant business plan is the best way to go for your new restaurant startup. This question comes up often in people are often surprised when I suggest that the restaurant business plan should not be more than 10 two at most 12 pages long and not the 25 or 30 they were expecting.

There certainly are lots of business plans that run 25, 30 or even 40 or 50 pages but these are typically business plans for technology-based companies that have to spend a lot of time explaining not only what their technology does but how there is a market for it especially if they are creating something entirely new. A restaurant on the other hand is … Keep reading

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Cheap But Effective Restaurant Marketing With Zillow.com

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Here is a great low-cost restaurant marketing idea that anyone who can place and very likely have some good success with if they put it into action.

There is a website called Zillow.com that offers real estate information including finding the exact addresses of homes that have been sold recently.

the idea is to do a search on this website every month or two and get the addresses of all the homes that have been sold recently and sent to each address personalized invitation to come and visit your restaurant as a way to welcome them to the neighborhood. You can choose to include whatever discount, coupon or special offer you would like and this, plus the fact that it … Keep reading

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Secret Restaurant Marketing Tricks Aren’t Secrets

I am always skeptical of articles that start off with the promise of giving the secret tricks to making more sales or improving your restaurant marketing because inevitably you find out that either these are common sense ideas that everyone should have known all along anyway rousted trick really his trek that if it works at all will only work in the very short term are only in very specific situations.

The article below fits the first category but I was impressed by the fact that right up front the author admits that these are not in fact secrets or tricks but simply things you can do for the restaurant you are starting with the rest of your own to … Keep reading

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Five Restaurant Menu Design Fails

The article at the link at the bottom of this post will show you five examples of how people screwed up their menus in various ways.

Rather than go through that now I want to emphasize a couple of other simple and yet common mistakes people make with their menu design and you can check out the other article for even more info if you want.

The first mistake is simply to treat the menu as an afterthought. It is not just a place to list the menu items you have decided to serve in any old order and only vaguely grouped into like categories. your menu is your selling tool and it needs to be treated with as much … Keep reading

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Restaurant Guerilla Marketing Online- 10 Pointers

Here are some good basic restaurant marketing ideas to use particularly when your restaurant needs little boost or in the early stages of your opening a restaurant when you really want to get people in and fill the seats.

The article refers to guerrilla marketing which used to mean low cost or even free (although the term has been hijacked for all kinds of things these days) and that’s a pretty good fit with the description here.

The cost to have a website and to be able to capture your customers e-mails and then send out an e-mail blast from time to time with a special promotion or offer is extremely inexpensive compared to the value these efforts can bring.… Keep reading

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Example of Restaurant Business Plan Financials Part 15- Your Restaurant Startup Cost Totals

Now we have come to the last page in the restaurant business plan financials example. This is the startup costs page or even into the final bits of data to complete your calculations.

The first boxes where you enter either the cost of the business if you’re buying it for a franchise fee if you’re buying into a franchise. In the next two boxes if you are buying the land and/or the building the building you would enter the numbers here.

The next box is for the cost of the beginning inventory. This will typically be more than what you would normally carry because you’re going to have to buy at least one of everything to get started even though … Keep reading

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Minimizing Online Restaurant Coupon Abuse

When I first saw this original article I thought what it would be about was minimizing heavy coupon use by your regular customers.

What it turned out to be about was some kind of system where servers were able to print their own coupons and redeem them for cash the end of the night. Personally I don’t understand how a restaurant marketing I system like that would even work or why you would put yourself in a position to be paying out your servers in cash in the first place.

What I thought it was about however is something worth considering. The goal of a coupon campaign for a restaurant is really to bring in new customers not to give … Keep reading

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Restaurant Startup Success Story- From No Experience to 45 Locations in Six Years!

One of the most frequently asked questions about starting a restaurant is “Can this really work?”

What they are really asking is a lot more in depth. The person asking very frequently means- can I really start a restaurant of my own even though I have no real experience and the whole thing seems kind of overwhelming and I don’t even know where I am going to come up with the money to do this and aren’t restaurants kind of risky and is this whole idea really just crazy to consider in the first place?

Whew. No wonder so many people just decide to walk away from it. But the reality is that it isn’t an overwhelming feat and people … Keep reading

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Opening a Restaurant Business Plan

Opening a restaurant without a restaurant business plan is just plain crazy. People talk about how risky restaurants are the truth is restaurants aren’t any riskier than any other small business startup and they don’t have to be very risky at all if you do it right. But you do have to do it right.

And that involves careful planning and making sure that you know what you’re getting into and he’s gone through all the details and have a careful and complete analysis of the business and the financials before you start.

The people who got them selves and trouble when opening a restaurant are the ones who do it by the seat of their pants and based on … Keep reading

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