restaurant business plan


Picking a Great Name for Your Restaurant Startup

Naming your new restaurant is something most aspiring business owners spend a lot of time thinking about, dreaming about and testing on friends, family and strangers.

In reality, the name of the restaurant isnít especially critical to the overall success, but because that is the identifier in the ownerís mind, they give it a lot of importance and significance.

There are no hard and fast rules about picking a good restaurant name in terms of what name will do better at attracting business and bringing in the customers, but there are some things to keep in mind generally about selecting a good name that will be more user friendly.

Donít pick a name that will be easily confused with another restaurant. Aside from potential trademark issues, you just donít want to accidentally send business to the wrong restaurant.

Donít pick a name that is hard to spell or hard to say. Even if you are using a name for a restaurant business that may serve French food, try to not to pick a difficult to spell or pronounce French name for the restaurant.

Donít pick a name that doesnít fit with what you are selling. If you call it a diner, some people are going to expect meatloaf on the menu. If you donít plan to serve meatloaf, make sure the diner name fits. Cafť and bistro are two more examples of restaurant names that will imply a certain kind of menu.

Donít pick a name that is too ďadultĒ or risquť, as just the insinuation may turn off a lot of people even if the inside may be more family friendly.

Donít pick a name that might have a second meaning or that could be misconstrued as negative, or even worse as bigoted or insensitive, as you will attractct a lot of negative attention, and unlike in some other businesses there definitely is such a thing as "bad press" in the restaurant industry!

Do try and pick a name for which you can register the corresponding domain name (www.restaurantname.com) that ends in .com. If you canít get the exact name, check the website for the name you have picked to make sure it doesnít link to something unsavory, or worse, to local competition. You can check domain name availability at register.com.

Donít worry about picking a name that starts with an early letter of the alphabet. Although people used to suggest that as a way to get into the front section of the yellow pages listings, the yellow pages are on the way out, and this isnít the way most people choose a restaurant anyway.

Overall, just pick something you like that is easy to spell and say and has a domain name you can get, or something close. But donít spend too much time worrying about the name, as it is one of the least important factor in your restaurantís overall success.

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