Restaurant Market Research

How do you know if your concept has a chance to be the next hot spot or if it is going to be a money losing dud? Research!

Lots of aspiring restaurant owners skip this step because either they're already sure in their hearts they have a winner or else doing this part just sounds like too much work. Unfortunately, putting the wrong concept in the wrong location is a major reason restaurants fail and as sure as you may feel, feeling isn't knowing.

It turns out though that doing the research isn't that hard and will make your venture a lot less risky if you know ahead of time you have a ready market for your restaurant. We cover the topic extensively in our starting a restaurant book but here are some initial things to do to get your started:

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